- Built, maintained and optimised a successful eCommerce website that has turned over more than £500k since launch.
- Boosted search visibility through organic channels (such as blogs) and saw impressions and clicks triple over a 6 month period.
- I developed a PPC strategy using search/display/shopping campaigns that increased website traffic by 30%.
- Built, maintained and optimised a successful website built for recruitment and to showcase employer brand.
Blog
Developed and implemented a cluster strategy for the Lakeland Active and 7 North blogs.
Writing SEO-optimised blogs which ranked on the first page of Google and drove organic traffic to Lakeland Active and 7 North websites.
Owning the email marketing strategy, I created automated workflows for welcome emails, checkout abandoners and re-targeting to nurture customer relationships and drive conversions.
Campaigns were sent out to list of over 12,000 subscribers, and I worked to increase open rate from 33% to 52%.
