Led and implemented digital marketing and content strategy for multiple in-house eCommerce brands across paid and organic channels.
 
Key Responsibilities:

• Write SEO optimised copy across channels such as websites, blogs, and product listings.

• Manage social media platforms such as to maintain a strong brand image.

• Build, maintain and optimise a successful eCommerce website that has turned over more than £500k since launch.

• Create seasonal email campaigns and optimised automation workflows to develop the email marketing strategy.

• Orchestrate on-location product photoshoots, from briefing and styling to managing studio photography.

• Collaborate across teams, including customer service, product development, and fulfilment, to ensure cohesive product launches.

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Key Achievements:

• Boosted search visibility through organic channels (such as blogs) and saw impressions and clicks triple over a 6-month period.

• Grew and engaged our mailing list audience, improving open rates by 32%. Developed a PPC strategy using search/display/shopping campaigns that increased website traffic by 30%.

• Developed and implemented tone of voice guidelines for multiple brands, ensuring consistent brand messaging across digital channels, enhancing audience engagement and brand recognition.

Supported the creation and delivery of data-driven digital marketing strategies for recruitment success for NHS clients.
 

Key Responsibilities:
 

• Process enquiries from candidates through our own CRM using criteria defined by NHS clients for each campaign.

• Maximise ROI on paid advertising campaigns on Facebook and Instagram through optimisation, achieving higher click-through rates and conversion rates.

• Screen candidates via phone call to determine eligibility.

• Produce engaging copy for social media and microsites.

• Report on insights and analytics to stakeholders on a weekly basis.

Key achievements:

• Refined social media strategy using insights from analytics, boosting follower engagement and campaign performance.
   

Drove audience engagement across digital marketing channels, including social media, websites, and email, resulting in an increase in overall brand reach. Maintained seamless online presence by managing CMS, ensuring timely updates and an optimal user experience.